Ethnographic Interviews and Shop Along

With our "all-round"® Ethno we help you to organize and carry out interviews if you want to be very close to your target group: you want to learn about your customer's habits in all detail, gain an insight into his domestic environment, watch him handle your product and accompany him when he
does his shopping.

We get it all organized for you! You can visit your respondents at home and interview them with or without a moderator, an interpreter and a cameraman. You can join them when they go shopping for foods and watch while they're preparing a meal. Observing children as they're busy with their toys is another option envisaged by this scheme.

Our "all-round"® Ethno will allow you to plunge right into the private environment of your customers.