Focus Groups / Workshops

In our test-halls, Marktforschung Zentzis provides "all-round"® focus groups and workshops
in the following fields:

• Business-to Consumer
• Business-to-Business

Sample:

Our focus group of consumers covers a wide range from e.g. consumers to house builders, from cosmetics and techno freaks to holidaymakers and complementary insurance holders; children, teenagers, gainfully employed persons, best agers; singles, couples, families; all social classes
from A to E.

For B-2-B surveys we will recruit experts in the relevant sectors, from architecture to engineering and from IT to the public health service (pharmaceutics and medical sciences).

Technical equipment:

A spacious, bright and air-conditioned discussion room with a one-way mirror for observation from the air-conditioned client room or by video streaming paves the ground for creative statements.

DVD recordings, digital voice recordings, an installation for simultaneous interpretation, laptop protocols and transcripts form the technical background for your meaningful reports.

Personal assistance:

Our moderators, interpreters, minute takers, secretaries and project managers are ready to give you competent and friendly support.